Denton Community Market
Founded in 2009, the Denton Community Market is a 501c3 nonprofit producer-only farmers and art market in downtown Denton, Texas.
The Challenge
Denton Community Market needed a more consistent visual style to use across their marketing channels while keeping their existing logo. Plus a refresh in their Instagram design that matches the new brand style.
Scope
Visual Identity Design
Instagram Template Design
![](https://images.squarespace-cdn.com/content/v1/550d1d90e4b0e1eb265418bb/be54023a-76a2-4cd7-8142-136c9ada2226/Denton+Community+Market+Visual+ID+Guideline+Showcase.jpg)
We addressed the challenge with a partial brand refresh including a comprehensive visual identity guide with a social media focus.
Brand Keywords
Branded Pattern with Vendor/Sponsor Incorporated
Branded Seasonal Color Palettes
Graphic Style
30+ days worth of Instagram Template
Putting it all together. Applying the new design into real life!
![](https://images.squarespace-cdn.com/content/v1/550d1d90e4b0e1eb265418bb/bf74c898-1065-4146-b0e4-8905949f3293/Instagram+Templates.jpg)
Extending the new look
After completing the new visual identity project; we were honored to have the opportunity to create the market’s market day ad spots for the following 2 seasons. This included both print and digital ad spots in multiple touch-points.
Bryan Kelly - Art Director of Denton Community Market