Denton Community Market

Founded in 2009, the Denton Community Market is a 501c3 nonprofit producer-only farmers and art market in downtown Denton, Texas.

The Challenge

Denton Community Market needed a more consistent visual style to use across their marketing channels while keeping their existing logo. Plus a refresh in their Instagram design that matches the new brand style.

Scope

Visual Identity Design

Instagram Template Design

We addressed the challenge with a partial brand refresh including a comprehensive visual identity guide with a social media focus.

Brand Keywords

Branded Pattern with Vendor/Sponsor Incorporated

Branded Seasonal Color Palettes

Graphic Style

30+ days worth of Instagram Template

Putting it all together. Applying the new design into real life!

Extending the new look

After completing the new visual identity project; we were honored to have the opportunity to create the market’s market day ad spots for the following 2 seasons. This included both print and digital ad spots in multiple touch-points.

Bryan Kelly - Art Director of Denton Community Market

“On behalf of the Denton Community Market, I engaged the services of Justin Ho to develop a style guide to develop and maintain our brand identity. For years now, the Market has been in need of a style reference manual to guide our marketing and brand management. Justin took what we had been struggling along with and turned it into a professional-looking visual identity that matched the ethos and soul of our community. I have to say that the level of project engagement we received from Justin was overwhelming. He not only completed all assigned tasks with professionalism and punctuality, but he also brought an extra level of effort and personal investment to our task. The amount of research and dedication that was evident in his work made it clear that he not only committed himself to a job well done, he made our project HIS project. We could not have been more invested in the outcome had we done the job ourselves. But, of course, had we done this job we would not have brought anything close to his considerable talents and skills to bear on the Market’s objectives. We probably could have hired any working designer for this job and we probably could have had a competent job turned in, but with Justin, we received much more than competence, we received excellence. We are grateful for his involvement and look forward to working with him as much as we can in the years to come.”

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